Abstract: How to mount a low-cost but effective publicity campaign.
Keywords: book review, consulting, entrepreneur, publishing, publicity, public relations.
book cover
Title: Do-It-Yourself Publicity
Author: David F. Ramacitti
Publisher: AMACOM (American Management Association)
Date Published: September 1991
ISBN: 0814477739
LOCN: HD59.R18 1990
Dewey: 659 20
Pages: 196
Bibliography: 11
Figures: 10
Photos: 5
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Chapter 1: Twelve Good Reasons Why You Should Think About Publicity

Chapter 2: Fifty Excuses for Sending Out a News Release

Chapter 3: News Releases: The Hammer and Saw of Publicity

Chapter 4: The News Release: How to Write a Good One

Chapter 5: The News Conference

Chapter 6: Newspapers: The Backbone of Your Publicity Program

Chapter 7: TV and Radio: The Media Darlings

Chapter 8: Talk! Talk! Talk!

Chapter 9: Don't Ignore the Nonmajor Media

Chapter 10: What to Do When the Media Are After Your Hide

Chapter 11: Building Your Media File

Chapter 12: Planning for Good Publicity

Appendix A: Sample News Releases

Appendix B: Supplemental Reading


Author:        Ramacitti, David F.
Title:         Do-it-yourself publicity / David F. Ramacitti.
Published:     New York, N.Y. : American Management Association,
Description:   vii, 196 p. : ill. ; 24 cm.
LC Call No.:   HD59.R18 1990
Dewey No.:     659 20
ISBN:          081445982X : $22.95
Notes:         Includes bibliographical references (p. 177) and
Subjects:      Public relations.
Control No.:   89081026 


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