Introduction
Chapter 1: Twelve Good Reasons Why You Should Think About Publicity
Chapter 2: Fifty Excuses for Sending Out a News Release
Chapter 3: News Releases: The Hammer and Saw of Publicity
Chapter 4: The News Release: How to Write a Good One
Chapter 5: The News Conference
Chapter 6: Newspapers: The Backbone of Your Publicity Program
Chapter 7: TV and Radio: The Media Darlings
Chapter 8: Talk! Talk! Talk!
Chapter 9: Don't Ignore the Nonmajor Media
Chapter 10: What to Do When the Media Are After Your Hide
Chapter 11: Building Your Media File
Chapter 12: Planning for Good Publicity
Appendix A: Sample News Releases
Appendix B: Supplemental Reading
Author: Ramacitti, David F. Title: Do-it-yourself publicity / David F. Ramacitti. Published: New York, N.Y. : American Management Association, c1990. Description: vii, 196 p. : ill. ; 24 cm. LC Call No.: HD59.R18 1990 Dewey No.: 659 20 ISBN: 081445982X : $22.95 Notes: Includes bibliographical references (p. 177) and index. Subjects: Public relations. Publicity. Control No.: 89081026
I have taken this program and I highly recommend it to all health-care providers - Orville R. Weyrich, Jr PhD NMD. For more information, see: The CSI Report and Video and Become a New Patient Magnet |