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Title: Mail Order Moonlighting, Revised Edition Author: Cecil C. Hoge Publisher: Ten Speed Date Published: October 1987 ISBN: 0898152224 LOCN: HF5466.H572 1988 Dewey: 658.8/72 19 Pages: 359 |
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The author divides the manuscript into five separate "books" bound into a single volume.Preface
Book I: Welcome to Mail Order
Chapter 1: Rollercoaster
Chapter 2: Great Expectations
Chapter 3: A Quick Zoom Close-Up
Chapter 4: The Key Ingredient
Chapter 5: You and Mail Order
Chapter 6: The New Pioneers
Chapter 7: Making it in Main Order
Book II: The Expanding Universe
Chapter 1: The First Mail Order Misunderstood
Chapter 2: How to be a Mail Order Detective
Chapter 3: Each to His Own
Chapter 4: Surprise Hits
Chapter 5: Item Decisions
Chapter 6: Finding Items to Sell
Chapter 7: Item Conclusions
Book III: Mail Order Persuasion
Chapter 1: The Catapult
Chapter 2: The Beginnings of Inspiration
Chapter 3: 90% Perspiration
Chapter 4: Emotion in Persuasion
Chapter 5: Increasing and Speeding Mail Order Desire
Chapter 6: The Elements
Chapter 7: Putting it All Together
Chapter 8: Producing Finished Ads
Chapter 9: Translating a 'Hit'
Chapter 10: Direct Mail
Chapter 11: Specialized Mail Order Sales
Chapter 12: Pulling Money from the Air
Chapter 13: The Mail Order Gold Mine
Chapter 14: The Experts
Chapter 15: The Money Making Laboratory
Book IV: Selection and Negotiation
Chapter 1: Psychology by the Numbers
Chapter 2: Split-Run University
Chapter 3: Moonlighter Adventures in Space
Chapter 4: Buying Direct Mail Advertising
Chapter 5: The Time Bazaar
Chapter 6: The Hybrid Media
Chapter 7: Barter Advertising
Chapter 8: Mail Order War
Book V: Nuts and Bolts
Chapter 1: Alone or Together
Chapter 2: Simplest Starting
Chapter 3: Organizing for Growth
Chapter 4: Overhead
Chapter 5: Moonlighter Math
Chapter 6: Safest Growth
Chapter 7: Policy Decisions
Chapter 8: Mail Order Negotiation
Chapter 9: Keeping Customers Happy
Chapter 10: Creating the Business You Desire
Chapter 11: Mail Order Money Troubles
Chapter 12: The Mail Order Revolution
Author: Hoge, Cecil C.
Title: Mail order moonlighting / Cecil C. Hoge, Sr.
Edition: Rev. ed.
Published: Berkeley, CA : Ten Speed Press, c1988.
Description: xii, 359 p. : ill. ; 23 cm.
LC Call No.: HF5466.H572 1988
Dewey No.: 658.8/72 19
ISBN: 0898152224
Subjects: Mail-order business.
Supplementary employment.
New business enterprises.
Control No.: 87017953
I have taken this program and I highly recommend it to all health-care providers - Orville R. Weyrich, Jr PhD NMD. 
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