Abstract: How to start your own home-based mail order business in your spare time. Includes marketing techniques.
Keywords: book review, survival, consulting, business, entrepreneur, publishing, direct mail marketing, self-employment, moonlighting, mail order, mail-order business, supplementary employment, new enterprises.
book cover
Title: Mail Order Moonlighting, Revised Edition
Author: Cecil C. Hoge
Publisher: Ten Speed
Date Published: October 1987
ISBN: 0898152224
LOCN: HF5466.H572 1988
Dewey: 658.8/72 19
Pages: 359
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CONTENTS

The author divides the manuscript into five separate "books" bound into a single volume.

Preface

Book I: Welcome to Mail Order

Chapter 1: Rollercoaster

Chapter 2: Great Expectations

Chapter 3: A Quick Zoom Close-Up

Chapter 4: The Key Ingredient

Chapter 5: You and Mail Order

Chapter 6: The New Pioneers

Chapter 7: Making it in Main Order

Book II: The Expanding Universe

Chapter 1: The First Mail Order Misunderstood

Chapter 2: How to be a Mail Order Detective

Chapter 3: Each to His Own

Chapter 4: Surprise Hits

Chapter 5: Item Decisions

Chapter 6: Finding Items to Sell

Chapter 7: Item Conclusions

Book III: Mail Order Persuasion

Chapter 1: The Catapult

Chapter 2: The Beginnings of Inspiration

Chapter 3: 90% Perspiration

Chapter 4: Emotion in Persuasion

Chapter 5: Increasing and Speeding Mail Order Desire

Chapter 6: The Elements

Chapter 7: Putting it All Together

Chapter 8: Producing Finished Ads

Chapter 9: Translating a 'Hit'

Chapter 10: Direct Mail

Chapter 11: Specialized Mail Order Sales

Chapter 12: Pulling Money from the Air

Chapter 13: The Mail Order Gold Mine

Chapter 14: The Experts

Chapter 15: The Money Making Laboratory

Book IV: Selection and Negotiation

Chapter 1: Psychology by the Numbers

Chapter 2: Split-Run University

Chapter 3: Moonlighter Adventures in Space

Chapter 4: Buying Direct Mail Advertising

Chapter 5: The Time Bazaar

Chapter 6: The Hybrid Media

Chapter 7: Barter Advertising

Chapter 8: Mail Order War

Book V: Nuts and Bolts

Chapter 1: Alone or Together

Chapter 2: Simplest Starting

Chapter 3: Organizing for Growth

Chapter 4: Overhead

Chapter 5: Moonlighter Math

Chapter 6: Safest Growth

Chapter 7: Policy Decisions

Chapter 8: Mail Order Negotiation

Chapter 9: Keeping Customers Happy

Chapter 10: Creating the Business You Desire

Chapter 11: Mail Order Money Troubles

Chapter 12: The Mail Order Revolution

LIBRARY OF CONGRESS DATA

Author:        Hoge, Cecil C.
Title:         Mail order moonlighting / Cecil C. Hoge, Sr.
Edition:       Rev. ed.
Published:     Berkeley, CA : Ten Speed Press, c1988.
Description:   xii, 359 p. : ill. ; 23 cm.
LC Call No.:   HF5466.H572 1988
Dewey No.:     658.8/72 19
ISBN:          0898152224
Subjects:      Mail-order business.
               Supplementary employment.
               New business enterprises.
Control No.:   87017953 

 

 
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