Abstract: Techniques to stimulate creative thinking.
Keywords: book review, psychology, consulting, education, entrepreneur, creativity, lateral thinking.
book cover
Title: Lateral Thinking: Creativity Step by Step
Author: Edward De Bono
Publisher: HarperCollins
Date Published: October 1973
ISBN: 0060903252
Pages: 300
Figures: 56 		Click below to buy the book
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REVIEW by Orville R. Weyrich, Jr.

This is a really neat book with lots of good ideas in it. However, I find it seriously marred by the unusual restriction following the copyright notice (italics added):
No part of this book may be used or reproduced in any manner without written permission except for brief quotations embodied in critical articles and reviews.
It is unclear what is meant by the may be used ... in any manner clause. Why would anyone buy a book that they had no permission to USE? Presumably the purchaser of the book is permitted to make use of the material in the book for personal self-improvement. I might hazard a guess that the copyright restriction is intended to preclude using material in the book to teach others, even if each member of the class has been provided a copy. Given the other great books on creativity that are available, I have not been particularly motivated to contact the publisher for clarification.

CONTENTS

Preface

Introduction

Use of this Book

The Way the Mind Works

Difference Between Lateral and Vertical Thinking

Attitudes Towards Lateral Thinking

Basic Nature of Lateral Thinking

The Use of Lateral Thinking

Techniques

The Generation of Alternatives

Challenging Assumptions

Innovation

Suspended Judgment

Design

Dominant Ideas and Crucial Factors

Fractionation

The Reversal Method

Brainstorming

Analogies

Choice of Entry Point and Attention Area

Random Stimulation

Concepts/Divisions/Polarization

The New Word PO

Blocked by Openness

Description/Problem Solving/Design

Summary

LIBRARY OF CONGRESS DATA 

Author:        De Bono, Edward, 1933-
Title:         Lateral thinking : creativity step by step /
                  Edward de Bono.
Edition:       1st Perennial ed.
Published:     New York : Perennial Library, 1990.
Description:   p. cm.
LC Call No.:   9007 BOOK NOT YET IN LC
ISBN:          0060903252 (pbk.)
Control No.:   89046085

 

 
I have taken this program and I highly recommend it to all health-care providers - Orville R. Weyrich, Jr PhD NMD.
 
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Copyright © 1998     Orville R. Weyrich, Jr.