Abstract: Everything that Internet entrepreneurs need to know about marketing on the Internet.
Keywords: book review, consulting, survival, internet, business, entrepreneur, online marketing advertising, selling services, selling products, moonlighting, telecommuting, data processing.
book cover
Title: Guerrilla Marketing Online: The Entrepreneur's Guide to Earning Profits on the Internet
Author: Jay Conrad Levinson, Charles Rubin
Publisher: Houghton Mifflin Company
Date Published: May 1995
ISBN: 0395728592
LOCN: HF5415.125.L48 1995
Dewey: 658.8/00285/467 20
Pages: 303
Bibliography: 48
Figures: 62
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Part I: The Online Marketplace

Chapter 1: Attacking the Online Marketplace

Chapter 2: Understanding the Online Marketplace

Chapter 3: The Electronic Battlegrounds

Part II: Strategies for Online Battles

Chapter 4: E-Mail and Mailing Lists

Chapter 5: Electronic Storefronts

Chapter 6: Classified Ads and Billboards

Chapter 7: Forums and Newsgroups

Chapter 8: Bulletin Boards

Chapter 9: Boosting Your Online Reputation

Chapter 10:Seventy-Five Online Guerrilla Marketing Weapons

Chapter 11:Twelve Strategies for Online Success

Part III: Managing Your Attack

Chapter 12: Planning the Attack

Chapter 13: Secrets of a Successful Attack

Chapter 14: Sustaining the Attack

Chapter 15: Using Online Information

Chapter 16: Leveraging Your Online Advantage

Appendix: The Information Arsenal


Author:        Levinson, Jay Conrad
Title:         Guerrilla marketing online : the entrepreneur's
                  guide to earning profits on the Internet / Jay Conrad
                  Levinson and Charles Rubin.
Published:     Boston : Houghton Mifflin, 1995.
Description:   303 p. : ill. ; 23 cm.
LC Call No.:   HF5415.125.L48 1995
Dewey No.:     658.8/00285/467 20
ISBN:          0395728592
Notes:         Includes bibliographical references (p.
                  [282]-283) and index.
Subjects:      Internet marketing.
               Marketing -- Data processing.
               Internet advertising.
Other authors: Rubin, Charles, 1953-
Control No.:   95006335 //r95


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