Cybermarketing; Using the Power of Cyberspace to Improve Your Marketing Efforts

Abstract: What tools are available for marketing your services on the internet, and a goal-oriented description of how to use them.

Keywords: book review, internet, entrepreneur, EDI, electronic data interchange, advertising, market research, publicity, sales, customer service, world wide web, marketing, communication systems, data processing, computer network.

Title: Cybermarketing; Using the Power of Cyberspace to Improve Your Marketing Efforts Author: Len L. Keeler Publisher: AMACOM Date Published: June 1995 ISBN: 0814478794 LOCN: HF6146.I58K43 1995 Dewey: 658.8/4 20 Pages: 332 Figures: 51

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CONTENTS

Introduction: The Networked Marketplace

Part I: Grab the Keys to the Digital Media Superhighway

Chapter 1: Fire Up Your Engine: Computers, Modems, and Network Connections

Chapter 2: Check Your Instrument Panel: Communications Software

Chapter 3: Spinning Silver Wheels: CD-ROM Technology

Chapter 4: Heavy Traffic: The E-Mail Express

Chapter 5: Data Toll Roads: Electronic Data Interchange

Chapter 6: Superhighway Service Stations: Electronic Bulletin Boards

Chapter 7: Information On-Ramps: Business-Oriented Online Services

Chapter 8: Digital Destinations: Consumer-Oriented Online Services

Chapter 9: The Five Thousand Channel Chunnel: Interactive TV

Chapter 10: The Incredible Infobahn: Business on the Internet

Part II: Use Digital Media to Pinpoint Your Marketing Targets

Chapter 11: How to Locate Priceless Business Information Online

Chapter 12: How to Gain Instant Visibility Through Positive Online Publicity

Chapter 13: How to Create Dynamic Online Advertising

Chapter 14: How to Develop Effective Channels for Online Sales

Chapter 15: Help Your Customers Help Themselves With Online Service and Support

Part III: Integrate Digital Media Into Your Marketing Strategy

Chapter 16: Introduce Your Organization to the Interactive Marketplace

Chapter 17: Expand Into International Markets on the Worldwide Net

Chapter 18: Launch a New Business in Cyberspace

Conclusion: The Future of Cybermarketing

LIBRARY OF CONGRESS DATA

Author:        Keeler, Len.
Title:         Cybermarketing / Len Keeler.
Published:     New York : AMACOM, c1995.
Description:   xix, 332 p. : ill., map ; 23 cm.
LC Call No.:   HF6146.I58K43 1995
Dewey No.:     658.8/4 20
ISBN:          0814478794
Notes:         Includes bibliographical references and index.
Subjects:      Internet advertising.
               Marketing -- Communication systems -- Data
                  processing.
               Internet (Computer network)
Control No.:   95015141 

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